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About us

The real factory behind your footwear

DOING INT'L CORP. LIMITED, known as DOING SHOES, is a footwear trading & manufacturing partner based in Quanzhou, Fujian, China. Founded in 2002, we have spent two decades developing and producing shoes for international brands, importers and retail chains.

We are not a pure factory and not a pure trading company. We manufacture through our own factory — 4 production lines — and a selected network of partner factories — 200,000+ pairs/month from our own lines, plus partner-factory capacity — while running product development, quality control and export service in-house. That means you get factory-level pricing with the guidance, flexibility and accountability of a sourcing partner: one team developing your lasts, managing production, inspecting quality and handling export. Our team develops 1,000+ new designs a year and exports to USA, Canada, Western Europe, Latin America, Middle East, Russia, Central Asia.

Our footwear factory was established in 2002, and our export trading company and partner-factory network — across China plus Vietnam, Bangladesh, Cambodia and Myanmar — grew around it. Working directly with the original manufacturer, not a reseller, means factory-direct pricing and one accountable source from first sketch to shipped container.

By the numbers

2002
Founded
Quanzhou — China's footwear capital
1,000+
New designs / year
In-house development
200,000+
Pairs / month
Our own factory
Global
Export reach
Americas, Europe, Middle East & Central Asia

Trusted by

Brands we have manufactured for

Two decades of OEM/ODM production for international footwear brands, importers and retail chains.

LI-NING — footwear manufactured by DOING
FILA — footwear manufactured by DOING
UMBRO — footwear manufactured by DOING
MERRELL — footwear manufactured by DOING
HUSH PUPPIES — footwear manufactured by DOING
KAPPA — footwear manufactured by DOING
CHAMPION — footwear manufactured by DOING
KEDS — footwear manufactured by DOING
KICKERS — footwear manufactured by DOING
LOTTO — footwear manufactured by DOING
AIRWALK — footwear manufactured by DOING
HEAD — footwear manufactured by DOING
U.S. POLO ASSN. — footwear manufactured by DOING
DICKIES — footwear manufactured by DOING
JEEP — footwear manufactured by DOING
KELME — footwear manufactured by DOING
EDDIE BAUER — footwear manufactured by DOING
OUTDOOR ADVENTURE — footwear manufactured by DOING
CAMEL — footwear manufactured by DOING

All trademarks and logos are the property of their respective owners. Their appearance here indicates OEM/ODM footwear production historically undertaken by DOING and does not imply any endorsement, authorisation, partnership or current supply relationship.

Meet the founder

Led by Danny Xu, Founder & CEO

Danny began his career in Quanzhou footwear in 2000 and founded DOING SHOES in 2012 to serve international brands, importers and wholesalers — building the business on quality, transparency and long-term partnership.

Meet Danny →
Danny Xu, Founder & CEO of DOING SHOES

Our team

The people behind DOING SHOES

A team of 589 across our own factory, development, quality control and export — young, driven and growing together. Pictured: the DOING team at our 2021 company outing in Quanzhou.

The DOING SHOES team at the 2021 company outing in Quanzhou, China

Work with the source

Led by CEO Danny Xu, our team is ready to take on your next footwear program.

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