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Case studies

Real footwear projects, real outcomes

How brands, importers and retailers work with DOING — from first sketch to shipped containers. A look at the development, quality and results behind the shoes.

Functional gear brand · Germany · broad EU retail presence

Developing a waterproof, hands-free slip-in tech sneaker for a German brand

How DOING took a German brand’s first footwear concept — a fully waterproof sneaker with hands-free slip-in entry — from 3D concept to a confirmed, REACH-compliant production sample and a six-figure pilot order.

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Running-shoe brands & factories · India · ongoing partnerships

Supplying complex uppers and high-end outsoles to Indian running-shoe brands as semi-finished components

How DOING helps Indian brands meet local-manufacturing rules by developing and supplying complex uppers and high-end outsoles from China as semi-finished components — with full design-to-shipment technical support.

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Importer · USA · reorder program

From a 600-pair order no factory would take to a 13,500-pair reorder — for a US importer

How a 600-pair, size-heavy first order that other factories turned down became a 13,500-pair reorder in under three weeks — proof that flexible MOQ plus quality can beat expectations.

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Fashion retail chain · Middle East · private label

Developing an EVA clog range and tooling for a Middle East fashion retail chain

How DOING developed the mould and matched an exact design and material brief to bring EVA clogs into a Middle East retail chain’s private label — for a client with no footwear experience.

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Footwear factory · Kazakhstan · military supply

Helping a Kazakhstan factory win a military footwear contract — solving cost, capacity and materials

How DOING helped a Kazakhstan factory overcome rising local costs, limited capacity and hard-to-source functional materials — and win a military footwear procurement contract as a long-term supplier.

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Importer · Brazil · duty-optimized sourcing

Beating high Brazilian import duties — China development, Vietnam production

How DOING helped a Brazilian buyer avoid punitive duties on China-made finished shoes — developing moulds, samples and pre-production trials in China, sourcing most materials there, then finishing production in Vietnam and shipping Vietnam → Brazil.

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Footwear brand · Argentina · referral · 3+ years

A referral, then three years of remote seasonal collection development for an Argentine brand

How a referral from one Argentine client became a 3-year ODM partnership with another — developing a new footwear collection every season, entirely remotely, without a single factory visit.

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Women’s sandals & slippers brand · Spain · replacing a Thai supplier

Replacing a Thai supplier with woven-strap women’s sandals and slippers for a Spanish brand

How DOING found and coordinated a specialist partner factory to develop and produce woven-strap and woven-rope women’s sandals and slippers for a Spanish brand — a category outside our own factory’s core — after their Thai supplier became too costly and could not keep up with demand.

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Military footwear buyer · Russia · GOST 28422-89 spec

Winning a Russian military boot order by manufacturing to the GOST 28422-89 leather standard

How DOING won a Russian buyer’s military boot order after a lower-priced factory could not meet the GOST 28422-89 leather-testing requirements or match the construction — proving that meeting the military spec, not the lowest quote, wins the contract.

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Professional marathon running shoe buyer · South Korea · carbon-plate racing

Making real carbon-plate marathon shoes for a Korean brand — after the plates on offer elsewhere did not hold up

A Korean buyer supplying professional marathon teams and serious runners could not get a genuine carbon plate — what was on offer was either not really carbon, or a generic plate that raced nothing like one. They tested ours, chose us, and got their runners into real marathon shoes in time to compete.

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