Meet the founder
Danny Xu
Founder & CEO, DOING SHOES
Building long-term partnerships through quality, transparency and trust.
Who is Danny Xu?
Danny Xu is the Founder & CEO of DOING SHOES (DOING INT'L CORP. LIMITED), a footwear trading & manufacturing partner in Quanzhou, China. He began his career in footwear in 2000 and founded DOING SHOES in 2012 to help international brands, importers and wholesalers develop and manufacture footwear with greater confidence, transparency and efficiency.
I founded DOING SHOES with a simple mission: to help international footwear brands, importers and wholesalers manufacture quality footwear in China with greater confidence, transparency and efficiency.
My journey began shortly after graduating from university with a degree in International Trade. At that time China’s export industry was growing rapidly, and I chose to join one of Quanzhou’s most important industries — footwear manufacturing. Starting from the ground up, I gained hands-on experience in production, international sales, merchandising, order management and customer service.
Years later I joined our family-owned manufacturing business and established DOING SHOES to expand into global markets. Since then I have worked with customers across Europe, North America, South America, the Middle East and Asia — from private-label collections to fully customised OEM and ODM development.
Today our goal remains the same as it was on day one: to build long-term relationships based on trust, quality and professional communication rather than short-term transactions.
My philosophy
The principles behind everything we do
Quality starts before production
Quality is not created at final inspection. It begins with material selection, product development, engineering and manufacturing planning.
Communication matters as much as manufacturing
A successful project needs clear communication, fast feedback and transparent information through the entire process.
Long-term partnerships create better products
We are not looking for one-time orders. We aim to be a reliable manufacturing partner that grows together with our customers.
Every project deserves transparency
From pricing and sampling to production schedules and quality standards, every customer deserves honest communication and realistic expectations.
Manufacturing strength
What we bring to every project
Our partner factories are amfori BSCI-audited, our footwear is verified by third-party REACH / RSL chemical testing, and our factory has passed a Hanesbrands (HBI) supplier evaluation independently audited by QIMA — evidence we meet the standards of major international brands. See our certifications & quality documents (available to buyers on request).
What I personally focus on
Staying close to every project
Although our team continues to grow, I remain personally involved in the areas that matter most to our customers. Strong leadership means staying close to customers, understanding every project, and making sure every commitment is delivered.
- New-customer communication
- Product development & technical discussions
- Cost optimisation
- Manufacturing planning
- Quality-control standards
- Long-term customer relationships
Why customers work with us
Reliable manufacturing
Professional production management with consistent quality standards and dependable delivery schedules.
Transparent communication
Fast responses, honest feedback and complete visibility through every stage of your project.
Flexible OEM & ODM
From concept sketches and tech packs to finished products, we turn ideas into market-ready footwear.
Long-term partnership
We build lasting relationships that create sustainable growth for both our customers and our company.
Our journey
From the factory floor to global partnerships
Began my career in footwear — after graduating with a degree in International Trade, I entered one of Quanzhou’s most important industries, learning production, international sales, merchandising and order coordination from the ground up.
Our family footwear factory was established in Quanzhou — the manufacturing foundation the business still runs on today.
Joined the family manufacturing business and founded DOING SHOES to serve international customers directly.
Expanded into global markets and focused on OEM & ODM development — building partnerships across Europe, North & South America, the Middle East and Asia.
Supporting global footwear brands, importers and wholesalers with reliable manufacturing and long-term partnerships.
Around the world
Meeting brands & buyers worldwide
From factory meetings to international trade fairs — building direct relationships with brands, importers and wholesalers across Europe, the Americas, the Middle East and Asia.
Industry experience
Footwear we help develop
With 25+ years in footwear manufacturing and international trade, we support OEM & ODM development across:
Sneakers
View →Running Shoes
View →Barefoot Shoes
View →Hiking & Outdoor Shoes
View →Waterproof Shoes
View →Safety Shoes
View →Sandals
View →Slippers & Slides
View →Kids' Shoes
View →Boots
View →Padel & Court Shoes
View →Orthopedic & Comfort Shoes
View →Vegan & Sustainable Shoes
View →Shoe Components — Uppers & Outsoles
View →Let’s build something together
Whether you’re developing a new collection, looking for a reliable OEM/ODM partner, or improving your current supply chain — send your tech pack, sample or design idea and get MOQ, sample timeline and an estimated FOB quotation within 24 hours.
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