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Case study · Fashion retail chain · Middle East · private label

Developing an EVA clog range and tooling for a Middle East fashion retail chain

How DOING developed the mould and matched an exact design and material brief to bring EVA clogs into a Middle East retail chain’s private label — for a client with no footwear experience.

Services: ODM · EVA clog mould development · Private label · Slippers & Slides

EVA clog
mould developed in-house
Exact-match
design & material brief
On time
first order delivered

The challenge

A Middle East fashion retail chain wanted to add EVA clogs to their private-label range, to a specific look, material and comfort standard. The challenge: their team had no footwear experience, so they needed a partner who could develop the tooling, hold every detail to an exact brief, and guide them through a product category they did not know.

What we did

  • Developed the EVA clog mould and tooling from the client’s design and material brief
  • Ran multiple back-and-forth sample rounds to match the target look, material and finish precisely
  • Used our footwear expertise to fill the gaps in the client’s (non-footwear) knowledge at every step
  • Delivered the first production order on time and to spec

Results

  • Matched the client’s exact design and material standard
  • Delivered the first order on schedule — the client was very satisfied
  • Became their footwear development partner for the category

Project at a glance

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ClientA Middle East fashion retail chain
TypeFashion retail chain · Middle East · private label
ServicesODM · EVA clog mould development · Private label
MOQ300–600 pairs/colour · 1,000 pairs/style
Sample lead time2–4 weeks
Production lead time30–60 days
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