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Case study · Fashion retail chain · Middle East · private label
Developing an EVA clog range and tooling for a Middle East fashion retail chain
How DOING developed the mould and matched an exact design and material brief to bring EVA clogs into a Middle East retail chain’s private label — for a client with no footwear experience.
Services: ODM · EVA clog mould development · Private label · Slippers & Slides
The challenge
A Middle East fashion retail chain wanted to add EVA clogs to their private-label range, to a specific look, material and comfort standard. The challenge: their team had no footwear experience, so they needed a partner who could develop the tooling, hold every detail to an exact brief, and guide them through a product category they did not know.
What we did
- Developed the EVA clog mould and tooling from the client’s design and material brief
- Ran multiple back-and-forth sample rounds to match the target look, material and finish precisely
- Used our footwear expertise to fill the gaps in the client’s (non-footwear) knowledge at every step
- Delivered the first production order on time and to spec
Results
- Matched the client’s exact design and material standard
- Delivered the first order on schedule — the client was very satisfied
- Became their footwear development partner for the category
Project at a glance
| Client | A Middle East fashion retail chain |
|---|---|
| Type | Fashion retail chain · Middle East · private label |
| Services | ODM · EVA clog mould development · Private label |
| MOQ | 300–600 pairs/colour · 1,000 pairs/style |
| Sample lead time | 2–4 weeks |
| Production lead time | 30–60 days |
