From a 600-pair order no factory would take to a 13,500-pair reorder — for a US importer

The challenge

A US importer needed a China factory to produce a single style for their customer. The catch: the first order was only 600 pairs, spread across a wide size run — a small, fragmented quantity that factory after factory refused to take on. They came to us after being turned away elsewhere.

What we did

• Took on the order other factories had turned away
• Worked closely with our suppliers to make a small, multi-size production run viable
• Delivered the first order on time, on spec and in full
• Supported air freight so the customer could still hit their launch window after a slow start elsewhere

Results

• The debut order sold exceptionally well at retail
• A reorder landed in under three weeks — 13,500 pairs, far beyond the 600-pair first order
• The style kept reordering through the season
• The customer attributed the strong sell-through to the product quality and their own marketing push

Project at a glance