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Case study · Running-shoe brands & factories · India · ongoing partnerships · 2026
Supplying complex uppers and high-end outsoles to Indian running-shoe brands as semi-finished components
How DOING helps Indian brands meet local-manufacturing rules by developing and supplying complex uppers and high-end outsoles from China as semi-finished components — with full design-to-shipment technical support.
Services: Semi-finished components · ODM upper development · Outsole development & tooling · Technical support · Shoe Components — Uppers & Outsoles
The challenge
Demand for mid- to high-end running shoes is growing fast among Indian brands. But to comply with India’s local-manufacturing requirements (including BIS quality-control orders), the finished shoes have to be assembled in India. The catch: many local factories cannot produce the complex, multi-process uppers these running shoes need, and they lack the capability to develop high-end outsoles. Brands needed a China partner who could develop and supply those parts as semi-finished components — ready for local assembly — and guide their teams through processes they had never run before.
What we did
- Several of these brands found us directly on LinkedIn and reached out
- Developed the complex, multi-process running-shoe uppers their local factories could not make
- Developed and tooled the high-end outsoles — from drawings and 3D last confirmation to trial and final mould
- Supplied the work as semi-finished components — uppers and outsoles ready for final assembly in India
- Provided hands-on technical support so their teams could handle special processes they were unfamiliar with
- Ran the full process end to end — design → sample → production → shipment
Results
- Enabled the brands to meet India’s local-manufacturing rules while getting China-level upper and outsole quality
- Solved their core gap: complex upper construction and high-end outsole development
- Now working with multiple Indian brands and factories on a stable, repeat basis
Project at a glance
| Client | Indian running-shoe brands & footwear factories |
|---|---|
| Type | Running-shoe brands & factories · India · ongoing partnerships |
| Year | 2026 |
| Services | Semi-finished components · ODM upper development · Outsole development & tooling · Technical support |
| MOQ | 300–600 pairs/colour · 1,000 pairs/style |
| Sample lead time | 2–4 weeks |
| Production lead time | 30–60 days |
